Product Design for
Humans & Machines.
.

A little about me
Overview


Experienced Product Designer with a proven track record of end-to-end content-related product delivery and a strong design philosophy. Proficient in defining clear and innovative product design direction, collaborating with cross-functional teams, embracing emerging technologies, and prioritizing human-centered, beautifully crafted user experiences. Worked with diverse clients, from startups to Fortune 500 companies, leveraging collective expertise and emerging technologies to create delightful customer experiences

Seeking to contribute Senior-level thought leadership and storytelling skills to a dynamic team while embodying the company's culture and values.

I am from Curaçao with over 10 years of experience based in Atlanta, Georgia Previously worked at Microsoft in Seattle. MFA in advertising from the Savannah College of Art and Design, with a passion for envisioning / exploring how technology expands human creativity.  

Skills +Tools

Figma
AI /AR / unity
Workshop design
UX Research and testing

Design strategy

People. Product. Purpose.

MY PHILOSOPHY

We are what we create. The success of a product is a direct reflection of how a team makes decisions and purposefully works towards a graceful solution for its customers. Is it kind? Does it help solve the problem?

This approach has helped foster team synergy and engagement, leveraging collective expertise and data analytics to deliver designs that bolster business results across companies and departments.

Championing a shared vision helps teams look ahead with optimism and support pioneering approaches to innovation throughout the design process.

Education

Savannah College of Art & Design, ATL  (SCAD) MFA
Manhattanville College, Purchase NY BFA


Leadership

Leverage agile frameworks champion Iterative approaches.  Lead and grow UX teams with a focus on consistently achieving customer-focused experiences for updated Direct Consumer (DTC) products, including website rebranding and back-end refactoring and integrated mobile applications.

Portfolio

case studies

Workshops:
Oops! I Created A Monster.

DESIGN THINKING
Building products and visuals that connect and solve a problem and can adjust with a quickly changing world requires workshops and creative approaches that facilitate empathy for the customer during product development and feature innovation.
01
Case Study 01 :
Can we make a good interface without understanding users need?

Identifying the problem to be solved for a new feature being built is not always clear. Each feature from googly eyes to ears has a price attached.
02
Case Study 02 :
Is it possible to understand the user’s need without research?

Challenge Biases the building of an in intial product/ "monster" based on limited information.
03
Case Study 03 :
Encourage research early in process by sharing example customer research to identify assumptions and create a new monster based on customer insights.
04
Case Study 04 :
This exercise quickly Demonstrates how much missing this step can truly cost if a product goes into production without truly empathizing with our customer.

From code to craft:
Blending tradition with tomorrow.

ENTREPRENEURSHIP
My moonlight hobby embarked me on a journey to steadily master a new skill in leather crafting through No Rehearsal Labs LLC. It encouraged me to push personal boundaries, and create a new outlet for expression, imagination and innovating in a tangible dimension.