Client:
Outlook
Service:
Storytelling UX AI
(2021)

Outlook Persona

Concept that would appeal to their target audience and elevate their personlized user experience
Concept
To create more synergy between the actual product work and modernizing the Outlook products. A collective of passionate individuals from Fluent + Expression M365 UX and storytelling teams came together to discover how integrating ML for personalization within clearly defined product persona could fit within a larger product suite.
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